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Psychology · Website · Logo · Copywriting · Accessibility

Lazaros Vardakis, psychologist: an accessible website built from scratch, with our logo and copy

Lazaros Vardakis is a psychologist and psychotherapist in Thessaloniki who works with Cognitive Analytic Therapy (CAT). For lazarosvardakis.gr we designed the logo, wrote the copy, built a bilingual website in custom Laravel with a strong focus on accessibility, and took over its hosting and support. The project was co-funded under the Greek NSRF (ESPA) 2021-2027 programme.

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lazarosvardakis.gr
lazarosvardakis.gr homepage on desktop: psychologist and psychotherapist in Thessaloniki
Visit the live site
Custom Laravelbuilt from scratch, not WordPress
Accessiblebuilt-in panel and accessibility statement
GR / ENbilingual website
ESPAco-funded, 2021-2027 programme

The client

Lazaros Vardakis is a psychologist and psychotherapist based at Ermou 18 in central Thessaloniki. He works with Cognitive Analytic Therapy (CAT), and his sessions take place at his office, online or at home.

It was a new project in which we took on the website build, the logo, the copy, hosting and technical support.

Website design and development: a page layout in a browser window and the same site responsive on a phone

The challenge

A psychotherapist's website is not an ordinary professional website. Visitors often read it at a difficult moment, and that set a few core requirements from day one.

  • Trust and discretion. The tone had to be calm, clear and human, with no promises and no exaggeration.
  • Explaining the approach clearly. Cognitive Analytic Therapy is not a familiar term for most people. The copy had to explain it simply without losing accuracy.
  • Accessibility for everyone. A mental health website should be comfortable to read for as many people as possible, with different needs in vision, reading and navigation.
  • Respect for privacy. Visitors should not be tracked without reason.
  • Two languages. The website had to work equally well in Greek and English.
Web accessibility: the universal access symbol with controls for text size, contrast and accessible settings A A

What we did

Logo, copy, website, hosting and support, all from one team.

Logo design

We started with the logo. The aim was a mark that suits a mental health professional, calm and serious, and that sets the tone for the website. The same aesthetic carried over into the website design, so the logo and the site speak the same language.

Website copy

We wrote the website copy with one goal: it should sound like a professional speaking respectfully to the reader, not like an advert. It presents Cognitive Analytic Therapy in plain words and explains the session options (office, online or at home), with discretion and without promising outcomes.

The about page on lazarosvardakis.gr

A custom website in Laravel

The website is not WordPress. We built it from scratch in Laravel so it contains only what it needs, with no plugins slowing pages down or opening security gaps. It is fully bilingual (Greek and English) and carries rich structured data (Person, FAQPage), so Google understands who the therapist is, what he offers and what visitors commonly ask.

For visitors' privacy we built our own cookie consent mechanism, and the website uses only essential cookies.

The services page on lazarosvardakis.gr

Accessibility by design

Accessibility was not bolted on at the end. The website has a built-in accessibility panel, which lets visitors adapt the display to their needs, and its own accessibility statement. For a mental health professional this is more than a technical detail. It means the first contact with the therapist is welcoming for everyone.

Depression service page with a table of contents on lazarosvardakis.gr

Hosting and technical support

The website is hosted on our own infrastructure through our web hosting service. We also provide technical support, so every change to the copy or the services is made by the team that wrote both the code and the words.

The project was co-funded under the Greek NSRF (ESPA) 2021-2027 programme.

The about page of lazarosvardakis.gr on mobile

The outcome

Lazaros Vardakis now has his own logo, copy that explains his work in plain words, and a bilingual website that respects its visitors' privacy and accessibility, hosted and supported by us.

It is a good example for any health professional in Thessaloniki who needs a website, a logo and copy together. When the logo, the copy and the build come from the same team, the result has one voice and one look from the first day. Another of our projects in the health sector is the Chlamidis Orthopaedics case study.

Branding and logo design: a logo mark on a construction grid, a colour palette and a pen tool

On desktop & mobile

As visitors see it on every device.

Lazaros Vardakis homepage on desktop
Lazaros Vardakis homepage on mobile
A responsive experience on desktop and mobile, in Greek and English.

Related services

Everything we did for Lazaros Vardakis, we can do for you.

Need a website, a logo and copy too?

Logo, copy, website, hosting and support from one team. Tell us about your work and we will suggest where to begin.

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