eShop Rebuild · SEO · Social · Meta Ads

Homewear.gr: from disarray to an organised eShop that sells

We took over an eShop in complete disarray and rebuilt it from the ground up — categories, images, copy, SEO — then supercharged it with social media and Meta Ads that sent orders soaring.

eShop RebuildCatalogue ReorganisationSEOSocial Media ManagementMeta Ads

I want something similar →

Homewear.gr

+390%social media engagement

+69%orders from Meta Ads

↑organic rankings

€small ad budget

Results at a glance

Growth in social & sales, with a controlled budget.

Social media engagement (index, base 100) — total increase of 390%.

The challenge

Homewear.gr was in a state of disarray: a messy catalogue, missing or low-quality images, non-existent or poor copy, and a structure that confused both visitors and search engines.

The result was low Google rankings, a poor user experience, and sales far below the store's potential.

The strategy & implementation

We started with a complete eShop reorganisation: we rebuilt all categories with a logical, clean hierarchy, refreshed the product images, and wrote descriptions from scratch — unique, rich, and optimised for the keywords that matter.

We worked on SEO in depth: technical structure, internal linking, meta data, and content that steadily improved organic rankings. In parallel, we set up a social media strategy and Meta Ads campaigns designed to deliver results on a controlled budget.

The results

The eShop was transformed: from disorganised and invisible, to a clean, well-structured store that climbs the search results and sells. Organic rankings improved significantly for target keywords.

Social media engagement increased by 390%, while Meta Ads campaigns delivered +69% orders — and all on a small advertising budget, proving that the right strategy matters more than the size of the spend. For another eShop where we run Meta Ads, see the Daskalakis Jewellery case study.

Homewear.gr: from disarray to an organised eShop that sells

Results at a glance

The challenge

The strategy & implementation

The results

On desktop & mobile

Want similar results?

More case studies

Seametrix

Klonaras

Nina Club

CarpetBook

MediPharmacy.gr

Kilkis General Hospital

Daskalakis Jewelry

Makenzy

One Two Three High

INTERSALONIKA Group

Pigi Publications & iwrite.gr

Chlamidis Orthopaedics

Kiourtsidis.gr

The AI Chronicle

Al Hammam

Fenomilano

Technoenergy

Audiolab

Geoprostasia

Strati

Emmy

Tataropoulos

Entomotexniki

Kerkini Farm

Lazaros Vardakis

MyLiveGym

Lobelia Luxury Suites

Moderi Suites

MBS Rethymno

MyLexicon

Fly FM 95.9

Dromos 105.4 FM

ubroadcast.gr