Kerkini Farm: website, social media and SEO for a family buffalo farm by Lake Kerkini
Kerkini Farm is the Papadopoulos family's buffalo farm by Lake Kerkini in northern Greece, running since 1999. The client has two brands, Kerkini Farm and Agro Kerkini, and for the client we handle social media, SEO, photo shoots, hosting and technical support. We also built the website, as its footer credit says.
I want something similar →The client
Kerkini Farm is a family business run by the Papadopoulos family, raising water buffalo beside Lake Kerkini since 1999. Its facilities cover 10,000 m² and its range includes buffalo, pork and beef products.
The farm sells through a B2B distribution network and also speaks to consumers who want to know where their food comes from. The same client also has a second brand, Agro Kerkini.
The challenge
A family farm has something no big food brand has: a real story, a specific place and people behind every product. The goal was to get that story in front of the right audience.
- A product that needs explaining. Buffalo meat is not on every supermarket shelf. Consumers want to know what it is, where it comes from and how to cook it.
- Two audiences, trade and consumers. Trade partners want a dependable supplier. Consumers want to know where they can buy the products near them.
- Greek and international visitors. The farm's story and products had to be presented in both Greek and English.
- A consistent presence. Social media, the website and Google search had to tell the same story with the same look, without the family leaving the farm to deal with it.
What we did
Website, content and visibility from one team, for one client with two brands.
A bilingual website with the story, the products and where to buy
kerkinifarm.gr presents the farm, the family and its products in Greek and English. Beyond the product pages, it has a section on the B2B distribution network with a store locator, so visitors can find where the products are sold, and a recipe section that shows consumers what they can cook.

Social media management
We manage the client's social media. The farm, the animals, the lake and the products are material few food brands can offer, and social media is where that day-to-day life gets closest to the audience.

Photo shoots
A food brand built on authenticity needs real images, not stock photography. That is why we also carry out photo shoots for the client, so the social media channels and the website have their own visual material with a consistent style across channels.
SEO in two languages
We work on the website's SEO in Greek and English. The product pages, the distribution network section and the recipes give Google content that answers real searches, from what buffalo meat is to how to cook it.

Hosting and technical support
The website is hosted on our own infrastructure through our web hosting service. We also provide technical support, from updates to changes in products and content. The family looks after the farm. We look after the technology.

Where Kerkini Farm stands today
Kerkini Farm now has a bilingual website that tells the farm's story, presents its products and shows where to find them, social media with its own photographic material, and SEO working in both languages. All of this is coordinated by one team, for a client with two brands, Kerkini Farm and Agro Kerkini.
For a family food business, that means its story is told consistently on every channel, without having to become an agency itself. For another social media management example, see the Klonaras case study.
On desktop & mobile
As visitors see it on every device.


Related services
Everything we do for Kerkini Farm, we can do for you.
Do you have a story worth telling too?
Tell us about your business and we will propose how to present it properly, on your website, on social media and on Google.
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