Social Media Management in Thessaloniki
We run your business's social media in Thessaloniki: strategy, content produced with shoots at your own premises, daily presence on Instagram, Facebook and TikTok, paid posts and a monthly report worth reading. Your team works from Ano Toumba — the same city you do.
Social media management in Thessaloniki has one advantage that does not travel: we can be at your shop in twenty minutes. That changes everything about the content, because you stop recycling a stock library and start showing the work as it actually happens.
Qbrains works out of Parmenidou 4, in Ano Toumba. We have served businesses in this city since 2000, so we know what September with the Thessaloniki International Fair does to the calendar, how a bar on Valaoritou fills up on a Thursday night, and why a shop on Tsimiski does not communicate like a workshop in Thermi.
We do not sell "presence". We take over your accounts, build a plan you approve before anything goes out, execute it consistently, and show you every month what worked and what did not.
Why it matters that your team is in the same city
The most common reason a social media engagement fades after month three is material. The brief says "send us photos", the owner never gets round to it, and the feed fills with stock imagery. When the team is in Thessaloniki, the fix is not another reminder email — it is a shoot date.
We come to your premises, not just your screen
We schedule shoots at your shop, workshop or practice at regular intervals and capture material weeks ahead. One afternoon of filming usually covers a full month of content, with your staff, your real products and your actual space in frame.
We understand the local commercial cycle
The trading year here has its own rhythm: summer traffic drains towards Halkidiki, September refills the city with the trade fair and the students, and sale periods move retail differently in the centre than in the malls of Pylaia. Your content calendar accounts for it.
We meet when it matters, without a video call
A difficult month, a new product line or a complaint that needs careful handling are all settled better across a table. A meeting is usually possible the same or the next day.
What social media management includes
Six streams of work that run every month, not a list of services.
Strategy & calendar
Content pillars, tone of voice and a monthly publishing calendar you approve before anything goes live.
Content production
Copy, graphics, carousels and reels. In Thessaloniki we add photography and filming at your premises.
Account management
Instagram, Facebook, TikTok, LinkedIn and Pinterest: settings, catalogue connection, hashtags, geotags and scheduled publishing.
Community management
Replies to messages and comments during working hours, on a protocol agreed with you, with same-day escalation of anything that needs you.
Paid posts & Meta Ads
Campaigns targeted to a radius around your shop, remarketing to site visitors and message campaigns.
Reporting & measurement
A monthly report with reach, engagement, conversations, cost per result and what we change next month.
Photography and video where you actually work
Most of the content that performs for a Thessaloniki business is photographic rather than designed. A plate as it leaves the kitchen, a pair of hands assembling something, a window display mid-change. None of that comes from an image bank.
We book shoot days at your premises and capture vertical video, still photography and stories material in the same session. Two or three hours of filming normally yields four to six weeks of content across every channel.
Editing, subtitling and reformatting are done in house. If you already have your own footage, we work with it instead of shooting something new.
How we build the content strategy
We start from "who buys, and why". For a local business the answer is usually narrower than the owner assumes: a specific age group, in specific areas, with a specific trigger to buy.
On top of that we set three or four content pillars — typically the product or service, the people behind the business, useful information that gives someone a reason to follow you, and social proof in the form of reviews and customers.
Each pillar gets a defined share of the monthly calendar and a defined format per channel. The same subject becomes a reel for Instagram, a carousel for Facebook and a short vertical video for TikTok — not the same file uploaded three times.
How each month runs
A repeating cycle with fixed checkpoints.
Plan
We send next month's calendar with topics, copy and visuals.
Approval
You comment online. Nothing publishes without your OK.
Production & shoots
We film or design the material and prepare every format.
Publish & boost
Posts go out on schedule and we amplify whatever performs.
Report
Monthly report, a conversation, and adjustments to the next plan.
Packages and pricing
Flexible plans, monthly or annual. Save up to 20% with an annual upfront payment.
- Strategy
- Research
- Development
- Copywriting
- Graphic design
Extra Small
To get startedSmall
Steady presenceMedium
Presence + videoLarge
Maximum volumeEnterprise
Custom for larger teamsExtra Small does not include ad management. From Small upward, Meta Ads management for an ad budget of up to €1,200/month is included; the ad spend itself is paid by you directly to Meta and sits outside the management fee. Photography and filming at your premises are billed separately, based on the session length and the material required. The Video/Reels quoted refer to ready-made material the client delivers and we publish. Video production is not included. Prices exclude 24% VAT.
Video production (Thessaloniki only)
€180 per video, including script, editing, lighting and single-camera filming. For more than one video, the price per video drops.
Our work in practice
Real, measured results from accounts we manage.
Areas of Thessaloniki we serve
We work with businesses across the prefecture, visiting in person where it helps. Based elsewhere? See social media management in Athens.
Want to see what we would do with your account?
Send us your profile and we will tell you exactly what we would change in month one.
Frequently asked questions about social media management in Thessaloniki
What clients ask us most before we start.