FAQ
Everything you want to ask, in one place.
We collected our clients' most frequent questions for every service — with our honest answers. If you can't find what you're looking for, ask us directly.
Website Development
How much does a website cost?
There's no one-size-fits-all price, because no two businesses are the same. The cost depends on the number of pages, functionality, level of design customization, and content. Instead of a standardized package, we prefer to first understand your goals and provide you with an honest, personalized quote. Request a quote and you'll have a clear picture within 24 hours, with no obligation whatsoever.
How long does it take to complete?
A typical corporate website is usually completed in 3 to 6 weeks. The timeline depends mainly on the project's complexity and how quickly you provide the content (text, photos, details). We give you a realistic schedule from the start and keep you informed at every stage.
Will I be able to update the site myself?
Yes, and it's easier than you think. We deliver a user-friendly content management system where you can change text, images, and content without any technical knowledge. If you'd prefer not to deal with it at all, we handle maintenance through our support plans.
Will the website appear on Google?
Every page is built SEO-ready from day 1: proper technical structure, speed, schema, and clean URLs. This gives you a solid foundation for ranking. For aggressive, ongoing growth toward the top positions, we combine the build with our SEO service, which works systematically on your rankings over time.
What happens with my existing website and content?
We safely migrate content worth keeping and ensure that old URLs are properly redirected to new ones (301 redirects). This way, you don't lose the SEO value your site has already built during the transition.
Is it secure and fast on mobile too?
Absolutely. We design mobile-first, because that's where the majority of visitors are. Every page is tested on real devices, with SSL, backups, and protection as standard, and with the goal of green Core Web Vitals on both mobile and desktop.
Do you offer support after launch?
Yes. Our relationship doesn't end at launch. We have support and maintenance plans with updates, backups, security monitoring, and technical assistance, so your website stays fast, secure, and up to date.
eCommerce Development
WooCommerce or custom solution?
WooCommerce covers most stores with flexibility and lower cost. For special requirements or very large scale, we recommend custom development. During the analysis phase, we'll clearly advise which solution makes the most sense for you.
Can you migrate my existing eShop?
Yes, we handle safe migration of products, orders, and customers without losing data or SEO rankings.
Does it integrate with Skroutz/BestPrice & Meta/Google?
Absolutely — we configure feeds and connections with all sales & advertising channels.
How long does the build take?
It depends on the size & features. In our proposal, we define a clear timeline with milestones.
Do you also handle advertising?
Yes — we can run Google & Meta Ads for your eShop so you can have sales from day one.
What about hosting & support?
We offer fast hosting & support packages so your store is always online, secure & up to date.
Does the eShop connect to my ERP (Softone, Entersoft, Pylon)?
Yes. We design two-way synchronisation: products, prices and stock from the ERP to the eShop, orders and customers from the eShop to the ERP. The integration is built against your own system's API, tested on staging and, where no ready-made tool exists, we develop a custom plugin.
How does product import from Excel work?
We map the columns of your file (or your supplier's) to the store's fields, with handling of variants, images from URLs and pricing rules, and schedule the import to run automatically. Price lists update without manual entry.
What about myDATA and invoicing?
Invoices are issued by your ERP or a certified e-invoicing provider and transmitted automatically to myDATA, the Greek tax authority platform, based on the order. The eShop sends the data; it does not replace your accounting.
Custom Applications
How much does a custom application cost?
It depends on the complexity. We start with analysis & a clear proposal before any commitment.
Does it integrate with my existing system?
Yes, through APIs we integrate the solution with the tools you already use.
What timeline should I expect?
Defined during analysis — we work in phases with clear milestones.
Do you support after launch?
Of course, we offer maintenance & ongoing evolution of the application.
Can you integrate AI?
Yes — where it adds real value, we integrate AI capabilities.
Who owns the code?
We agree clearly from the start — the solution is built for you.
Mobile Apps
Native or cross-platform?
It depends on your needs & budget. We recommend the best approach during the analysis phase.
Do you handle store publishing?
Yes, we handle publishing to both the App Store & Google Play.
Does it integrate with my eShop/website?
Absolutely — we integrate the app with your existing systems.
What about updates?
We provide maintenance & updates to keep the app compatible & secure.
How much does it cost?
It depends on the features. We start with an analysis & a clear proposal.
Do I really need an app, or is a mobile site enough?
We'll be honest — an app is worth it only if it adds real value.
SEO
What is GEO and how does it differ from SEO?
SEO optimizes your page to rank high on Google. GEO (Generative Engine Optimization) optimizes your content and infrastructure so that AI engines (ChatGPT, Gemini, Perplexity, AI Overviews) cite you within their answers. With SEO you win a position in a list; with GEO you win a citation inside the answer.
Do I need GEO if I'm already doing SEO?
Yes, you need both. The sources AI engines cite no longer coincide with Google's top results, so ranking first on Google doesn't guarantee a ChatGPT citation. GEO doesn't replace SEO — it builds on it and extends it.
How soon will I see results?
SEO is medium- to long-term: meaningful ranking improvements typically take 3–6 months or more, depending on competition. With GEO, initial citations in AI engines can appear faster, often within a few weeks of proper implementation, as models refresh their sources.
How do you measure success in AI search?
Beyond Google rankings, we monitor whether and how often the major AI engines cite you for the queries that matter to you, in which position and with what context. You receive regular reports with a clear picture of your visibility.
With zero-click search, won't I lose traffic?
The risk is real if you stay out of AI answers. That's precisely why GEO exists: instead of losing visibility, you become the source the AI engine cites, gaining brand recognition, trust, and quality traffic from users who want to learn more.
Does GEO work for small businesses?
Absolutely. In fact, a focused, cleanly structured small business page is often cited more easily than a large, "fuzzy" presence. With the right technical foundation, clear content, and local SEO, you can win visibility even in competitive niches.
Local SEO
How soon will I see results?
Google Business Profile can deliver relatively quickly; full local dominance builds over weeks/months.
Does it work for multiple locations?
Yes, we optimize each location separately for its own area.
Do I need a physical store?
Not necessarily — service-area businesses also benefit.
How do I collect reviews?
We provide you with a strategy & tools to request reviews the right, natural way.
Does it connect with general SEO?
Yes, local SEO complements your broader SEO/GEO strategy.
Do you handle photos & posts too?
We can — an active, complete profile performs much better.
Google Ads
How much budget do I need?
It depends on your industry & goals. We recommend a realistic budget that allows proper optimization and adjust it based on results.
Is ad spend separate from the management fee?
Yes, the spend paid to Google is separate from the management fee.
How soon will I see results?
Search campaigns drive traffic immediately; full optimization takes a few weeks of data.
Do you work with small budgets?
Yes, as long as it's realistic for your industry. We'll be honest about whether it makes sense or not.
Do you also run Meta Ads?
Yes — the combination of Google + Meta often delivers the best overall results.
Will I have access to my account?
Always. The Google Ads account is yours and you have full transparency.
What is Consent Mode v2 and does it concern me?
It is how your site tells Google about each user's cookie consent. Since 2024 it is a requirement for remarketing and conversion modelling for EU users. We set it up together with your cookie banner, so you measure as much as the law allows without breaching GDPR.
Performance Max or Standard Shopping for my eShop?
We usually start with Performance Max in asset groups per category, with brand exclusions and custom labels for margin, and keep Standard Shopping for products we want to control manually or test. The decision rests on conversion volume and the margin of each category, not on general rules.
Meta Ads (Facebook & Instagram)
What's the difference from "boost post"?
Boosting is just a fraction of what's possible. We build a complete structure with targeting, creatives & measurement that delivers multiples in return.
Do I need ready-made material?
Not necessarily — we can create creatives (graphics & reels) from your material or from scratch.
Is the ad budget separate from the fee?
Yes, the advertising spend paid to Meta is separate from the management fee.
Does it work for services, not just eShop?
Absolutely — we adapt the strategy for lead generation & service businesses.
Can it be combined with Google Ads?
Yes, the combination of discovery (Meta) + intent (Google) often delivers the best results.
How often do you change the creatives?
We continuously test new ones, because creatives experience fatigue — this keeps performance high.
What is the Conversions API (CAPI) and do I need it?
It is the connection that sends your eShop's events (product view, cart, purchase) from the server directly to Meta, alongside the browser Pixel. Without it, a significant share of purchases is lost to iOS, ad blockers and cookies, the algorithm optimises on half the data and ROAS looks lower than it really is. We set it up on every account we take on.
How many creatives do I need to start?
For an Advantage+ Sales campaign we recommend at least six different creatives in two or three formats (reel, static image, carousel) and three message angles. If you have no material, we produce it, from yours or from scratch, and refresh it weekly based on results.
Email Marketing
I don't have a list — can you help?
Yes, we start by building your list the right way with lead capture forms & lead magnets.
Which platform do you use?
We recommend the best fit (e.g., Mailchimp, Klaviyo, HubSpot) based on your needs & scale.
Is it spam?
No — we work exclusively with consent (opt-in) and full respect for subscribers & GDPR.
Does it integrate with my eShop?
Yes, the flows (e.g., abandoned cart) connect directly to your store.
How often should I send?
As often as needed to deliver value without overwhelming. We find the right frequency together.
Do you measure results?
Fully — open rates, clicks, sales & ROI per campaign & flow.
AI Services
Is it only for large companies?
Not at all — most practical AI applications are ideally suited for small & medium-sized businesses.
What happens with my data?
With our on-premise approach, your data stays in your own/controlled environment.
Will AI replace my team?
We see it as empowerment: it frees time from repetitive tasks so your team can focus on what truly matters.
Where do we start?
With a brief analysis of your processes to identify where AI delivers the greatest benefit.
How much does it cost?
It depends on the solution. We start with analysis & a clear proposal before any commitment.
Do you have your own AI products?
Yes — we created OmniHelm.ai, an AI marketing platform. We build AI every day.
Digital Strategy
Who is this for?
For businesses that want to grow with a plan, whether they're just starting out or looking to improve their existing presence.
Do I get a document or implementation?
Both are possible: we deliver a strategy/roadmap and, if you choose, we also handle the implementation.
How long does it take?
It depends on the scope — an initial strategy is typically developed within a few weeks.
Do you work within my budget?
Yes, the strategy is tailored to your resources & goals.
What will you need from me?
Access to data (analytics, accounts) & time for a few discovery discussions.
What if I already have a marketing team?
Perfect — the strategy gives your team clear direction & priorities.
Conversion Rate Optimization
Do I need a lot of traffic for CRO?
Having sufficient traffic helps for statistically reliable tests, but there are improvements that deliver results even with less traffic.
How soon will I see results?
Some improvements are immediate; A/B tests require time for reliable data.
Does it work for eShop & services?
Yes — we optimize checkout for eShop and forms/landing pages for services.
Is it connected to advertising?
Directly: a better conversion rate means lower cost per customer across all campaigns.
What tools do you use?
Heatmaps, session recordings & A/B testing tools, depending on your needs.
Will you change my entire site?
Not necessarily — we work with targeted, measurable experiments, not blind wholesale changes.
Website Support
Do you host existing websites?
Yes, we handle the migration & hosting of your existing website safely.
What happens if my site goes down?
With monitoring & backups, we intervene immediately for restoration.
Do you support WordPress & custom?
Yes, we support WordPress/WooCommerce and custom applications.
Is there a commitment?
We offer flexible packages — we discuss them based on your needs.
Web Hosting
Will you migrate my existing website?
Yes, we handle the free migration of your website safely and with zero downtime.
Are the prices annual?
Yes, all plans are annual with prepayment via Stripe. This ensures a better price and uninterrupted service.
Is SSL & backups included?
Absolutely — free SSL and daily backups to Amazon S3 are included in all plans.
What if I need help?
Open a ticket or give us a call — you have human support from a team that knows your site.
Can I upgrade later?
Yes, you can upgrade your plan at any time as your business grows.
Do you support high-traffic eShop?
Absolutely — the Main, Fast & Ultra plans are designed for high-traffic websites and eShop.
Social Media Marketing
Which platforms do you work with?
Do you produce the content?
Do you also handle advertising?
Do you have local coverage?
How often do you post?
How do you measure success?
View the service: Social Media Marketing →