Kiourtsidis.gr: up to +3,444% profit with a complete eCommerce ecosystem

The background

Kiourtsidis.gr is an online store with a large product catalogue in a highly competitive market. In markets like this, "just having an eShop" isn't enough: the winner is whoever is everywhere — in organic search, in advertising and in every marketplace where customers compare prices — while operating with the least possible manual work.

The challenge

We had to build a system that sells across many channels simultaneously, without management costs eating the profits. Thousands of products across five marketplaces means thousands of potential points of failure — if done by hand. The answer: automation everywhere, measurement everywhere.