Entomotexniki: local SEO and Google Ads for a pest control company in Thessaloniki and Kilkis
Entomotexniki has provided pest control, rodent control and disinfection for homes and businesses since 2012. We handle its visibility on Google through SEO and Google Ads, host its website on our servers and take care of technical support. We also built the website, as its footer credit says.
I want something similar →The client
Entomotexniki has worked in pest control, rodent control and disinfection since 2012. It mainly serves Thessaloniki and Kilkis in northern Greece, and its website also has service pages for other areas, such as Serres.
Its customers fall into two broad groups. Households need a reliable fix for a problem that will not wait. Businesses need the job done too, but they also need the right paperwork, such as a pest control certificate for an Airbnb rental or an EFET and HACCP file for a food business.
The challenge
In pest control, decisions are made quickly and nearly always start with a Google search. For Entomotexniki to win those searches, a few specific problems had to be solved.
- Searches with urgency. Someone searching for pest or rodent control usually needs it now, and calls one of the first results they see.
- Many services across many areas. Pest control, rodent control and disinfection, in Thessaloniki, in Kilkis and in nearby areas. Every service and area combination is a separate search with its own competition.
- Two very different audiences. A homeowner, an Airbnb host and a restaurant owner use different words and want to read different information.
- A site that stays up. When a business relies on Google for new customers, every hour the site is down or slow means missed calls.
What we did
Four services working together, so Entomotexniki shows up where people look for it.
Local SEO with a page per service and area
Everything starts with site structure. Entomotexniki's website has around 35 service and area pages, so each search lands on a page that answers exactly what was asked. Someone looking for rodent control in Kilkis should not end up on a generic homepage and have to dig for the answer.
On top of that structure we work on the site's SEO: titles, descriptions, headings and internal links between services and areas, so Google understands which page matches which search.

Google Ads for searches that cannot wait
SEO builds visibility that lasts. Some searches, though, turn into a phone call within minutes. That is where we run Google Ads campaigns, so Entomotexniki appears at the top of the results the moment someone needs help.
The same page structure supports the campaigns, because every service and area has a page that matches what the user searched for. SEO and ads do not compete with each other; they reach the same audience from two sides.

Hosting on our own servers
A site that brings in customers from Google has to be fast and available around the clock. entomotexniki.gr is hosted on our own infrastructure through our web hosting service, and its technical support is in our hands. Page speed affects both SEO and advertising costs, so hosting is not a detail; it is part of the same strategy.

Technical support
Entomotexniki's team focuses on customers and fieldwork. We take care of the website's technical side, from updates and checks to content changes and new pages whenever a service or area is added. Because SEO, advertising, hosting and support sit with one team, every change is made once and made properly.

Where Entomotexniki stands today
Entomotexniki now has a website organised around what its customers search for, with separate pages for every service and area, content for both households and businesses, and Google Ads campaigns covering the most urgent searches. All of it runs on hosting we manage, with technical support from the same team.
In September 2026, entomotexniki.gr appears in first position in Google's organic results for the Greek searches "απεντομώσεις" (pest control) and "απεντομώσεις θεσσαλονίκη" (pest control Thessaloniki).
This is the model we recommend to any local service business in Thessaloniki and northern Greece: the right page structure, local SEO that builds steady visibility, Google Ads for immediate demand, and a website that never leaves you exposed. For another local SEO example in Thessaloniki, see the Technoenergy case study.
On desktop & mobile
As visitors see it on every device.


Related services
Everything we do for Entomotexniki, we can do for you.
Want to be found on Google when customers need you?
Tell us what services you offer and where, and we will propose the structure, SEO and campaigns that fit.
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