Strati: a flooring eShop with B2B, advertising and SEO from one team

What the project needed

Flooring is not an impulse purchase. Customers compare materials, colours, dimensions and price per square metre. The eShop build had to support that journey.

• A catalogue with many parameters. Around 1,700 products from 40 brands, in categories that differ widely, from laminate to artificial grass.
• Consumers and professionals. Trade clients needed their own section, separate from retail.
• Visibility in search and comparison. The catalogue had to reach shopping and price comparison platforms with accurate, up-to-date prices.
• A strong local presence. Thessaloniki is Strati's home and the city where delivery is free over €100, so it had to be the first battleground in search.
• One point of responsibility. Build, B2B, advertising, SEO, hosting and support from the same team.

XML feeds, Google Ads & Meta Ads

We set up the eShop's product XML feeds so the catalogue automatically feeds shopping and price comparison platforms, without manual updates for every price or stock change.

We run the Google Ads campaigns, so Strati reaches people already searching for flooring or cladding, and the Meta Ads campaigns on Facebook and Instagram, where a beautiful floor or deck speaks for itself. The two channels cover different moments of the same decision, inspiration and search.

Web hosting & technical support

strati.gr is hosted on our own infrastructure and its technical support is in our hands. That way the eShop, the B2B section and the feeds that external platforms read are all looked after by the same team.

Through technical support we handle updates, changes to the store and the B2B section, and the quick fix of any issue. The Strati team has one partner who knows the whole system, from the eShop to the campaigns.