Geoprostasia: an agricultural supplies eShop with thousands of SKUs that we built, promote and host

What the project needed

An agricultural supplies eShop is not a typical retail store. Buyers often know exactly what they want, compare prices across several shops and buy with the seasons. These were the main requirements.

• A large catalogue that is easy to search. With more than 4,500 SKUs, the category structure and search had to get visitors to the right product quickly.
• Retail and wholesale together. Trade customers need their own path, without complicating the experience for consumers.
• Presence where comparison happens. Many purchases start on a price comparison site, so the catalogue had to reach those platforms accurately and up to date.
• A steady flow of visitors. Organic visibility on Google and paid advertising working together, rather than one replacing the other.
• One partner for everything. Build, advertising, SEO, hosting and support from the same team, so every change goes through one place.

XML feeds, Google Ads & Meta Ads

With a catalogue of thousands of SKUs, updating prices and stock by hand on third-party platforms is not an option. We set up the product XML feeds so the catalogue automatically feeds price comparison platforms and shopping channels such as BestPrice.gr, where Geoprostasia is listed.

Alongside the feeds we run the Google Ads campaigns, which reach buyers at the moment they search for a specific product, and the Meta Ads campaigns on Facebook and Instagram, which keep the store in front of its audience through the season. Feeds and ads both rely on the same eShop catalogue, so everything starts from one source.

Web hosting & technical support

The eShop is hosted on our own infrastructure and its technical support is in our hands. That way the store, the catalogue and the feeds that external platforms read are all looked after by the same team.

Through technical support we handle WordPress, WooCommerce and plugin updates, the changes the store needs and the quick fix of any issue. The Geoprostasia team looks after its customers, and we look after the technology.