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Case Study · Women's Fashion

Makenzy: 6-figure eShop revenue, every year

Since we took over the Makenzy eShop, it consistently exceeds €200,000 in sales every year. How: SEO, conversion optimisation, Meta & Google Ads, eShop automations and lightning-fast infrastructure — all from one team.

Makenzy Instagram
Reel campaign
Stories
€200K+eShop revenue every year
+120%engagement
+85%followers
x3reach

Background

Makenzy is a women's fashion brand with a distinct aesthetic and a great product. In fashion, however, social media isn't just a "promotion channel" — it is the storefront itself, the place where desire and the relationship with the audience are built. That's exactly where the biggest opportunity lay.

The challenge

The brand had a great product but an inconsistent social media presence. Posts were sporadic, without a consistent look or a clear voice — resulting in low interaction and slow audience growth.

Moreover, the content wasn't "leading" anywhere: beautiful images, but no strategy to convert followers into eShop visitors and, ultimately, customers.

Social media management: a content calendar with scheduled posts and audience reactions

Our strategy

We started by defining a consistent visual identity and a clear tone of voice, so that every post "feels like" Makenzy. From there, we built a monthly plan balancing inspiration, product, and community.

We leaned into reels — the format with the greatest organic reach — and boosted standout posts with targeted campaigns, so that great content reaches even more of the right audience.

  • Identity: consistent look & voice across all channels.
  • Reels & carousels: content that stops the scroll and builds desire.
  • Community: fast responses, stories & interaction that build relationships.
  • Paid boost: amplification of top content for reach & eShop visits.
Social media ads: a sponsored post in a phone feed, precise audience targeting and engagement

The implementation

We treated content and community as a single growth system.

Strategy & identity

Clear look, colours, and voice that stand out in the feed.

Reels-first content

Focus on the format with the greatest organic reach.

Carousels & stories

Storytelling that highlights collections and products.

Community management

Active engagement that builds a loyal audience.

Paid amplification

Targeted boosting of the best posts for reach & sales.

Project gallery

A sample of the work we delivered.

Instagram grid
Reel cover
Carousel post
Story template
Campaign creative
Results

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The results

The number that matters most: since we took over the eShop, Makenzy generates 6-figure revenue every year — consistently above €200,000. Not one good season, but repeatable results built on SEO, proper measurement, targeted advertising and infrastructure that never stops.

On social, engagement increased by 120% and the audience grew by 85%, with reach tripling — an active community that comments, shares and, above all, buys.

E-shop: an online storefront with product cards, a shopping cart and wholesale boxes ready to ship
€200K+revenue every year
+120%engagement
+85%followers
x3reach

What we learned

In fashion, consistency wins. When a brand finds its voice and content is designed with purpose (not randomly), social media stops being an expense and becomes a growth channel.

"Our social media presence changed completely. Far more people talk to us, follow us, and ultimately buy."— Makenzy

On desktop & mobile

As visitors see it — on every device.

Makenzy — desktop
Makenzy — mobile
Responsive experience on desktop and mobile.

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