Technoenergy: Google's first page for "home renovation Thessaloniki" and ~25 more keywords

The situation before

A renovation company lives on inbound quote requests. The challenges were the classic ones of the sector, in its toughest city:

• Fierce competition in local search. Dozens of companies, directories and lead platforms fight for "home renovation Thessaloniki". Without a first-page presence, the company is invisible.
• A website that had to work as a sales tool. Services, projects, offers, warranty and blog had to be organised in a structure both Google and the visitor understand.
• Offers that have to sell. Packages such as full kitchen or bathroom renovation, 70 and 100 sq.m. apartment renovations or gas installation needed their own pages and their own keywords.
• Demand beyond Google. A homeowner considering a renovation also scrolls Facebook and Instagram. A presence was needed there too.
• A solid technical base. Fast, secure hosting, because a slow WordPress site never ranks high.

SEO & local SEO for renovations in Thessaloniki

We mapped the sector's keywords, from the generic ones ("renovations Thessaloniki", "home renovation Thessaloniki") to the commercial, high-intent ones ("home renovation Thessaloniki offers", kitchen, bathroom, 70 / 100 sq.m. apartment renovation), and matched each to a specific page. We worked on technical SEO, titles, content, internal linking between services, projects and offers, and local signals for Thessaloniki.

The result is not one keyword but a set: the site ranks on the first page for the core money keyword «Ανακαίνιση σπιτιού Θεσσαλονίκη» and for roughly 25 more searches in the sector.

Hosting

technoenergy.eu is hosted on our own infrastructure with caching, SSL, backups and monitoring. Speed and stability are a prerequisite for SEO, not a luxury: a site that loads slowly or goes down does not stay on the first page. We keep the technical base clean so the content and advertising work pays off.