Emmy: a lingerie eShop that took 12 seconds to load and now loads in 3

The problem

Before the optimization, emmy.gr pages took around 12 seconds to load. For a fashion eShop, that is far too long. Visitors arriving from a phone, an ad or a Google search do not wait. They close the page and open the next result.

• Shopping experience. In a catalogue of thousands of products, customers open many pages before they buy. Every delay adds up across the whole journey.
• Google search. Speed and page experience are part of how Google evaluates a site.
• Advertising. A paid click that lands on a slow page risks never turning into a sale.

Web hosting on our own infrastructure

emmy.gr is hosted on our own infrastructure and its technical support is in our hands. That way the speed we achieved is not a one-off fix, and we look after it along with everything else in the eShop.

Because hosting and optimization are handled by the same team, whenever something changes in the store, such as new products, new collections or updates, we also see it from the server side.

The outcome

emmy.gr now loads in around 3 seconds instead of 12, without changing the catalogue and without needing a new eShop. Hosting and support sit with the same team that did the optimization, so speed stays in the same hands as everything else.

Emmy shows something that holds true for many stores. A slow eShop does not always need to be rebuilt from scratch. Often it needs proper optimization and proper hosting. We took on speed, hosting and support in the same way for the Tataropoulos jewellery eShop.