Hlamidis Orthopaedic, the whole digital presence of a workshop founded in 1952

A custom platform, not a WordPress theme

The new platform was built by us for this specific business. It has its own admin for products, work, articles and pages, and it is set up for speed on every device.

• A structure that follows the patient. Four main sections, prosthetic limbs, bionic technology, orthotics and braces, insoles and footwear, with a page for every solution.
• Greek and English. 108 pages in total, 60 in Greek and 48 in English, with proper language tags for Google.
• Structured data. The business is declared to Google as a medical and local business, with address, opening hours and coordinates, and the common questions as FAQ.
• Accessibility. An accessibility tool on every page, a keyboard skip-to-content link and an accessibility statement.
• Privacy. Analytics and advertising tools load only with the visitor's consent, and fonts are served from the site's own server.

SEO with content that answers the patient

We mapped every search in the field, from general ones such as "prosthetic limbs Thessaloniki" and "orthopaedic products Thessaloniki" to very specialised ones such as above-knee prostheses, scoliosis braces, 3D-printed children's orthoses and diabetic shoes. Every search has its own page.

Alongside the solution pages we write guides that answer questions before the phone call, such as a comparison of the C-Leg, Genium, Rheo Knee and Power Knee bionic knees, what a prosthetic leg costs and how EOPYY reimbursement works, each with a last-updated date.

The result is the #1 position on Google for more than 90 key searches in the field, a steady flow of people with real intent that does not depend on advertising alone.

Social media with stories that build trust

The stories of people walking again are the strongest content in this field. On social media we tell them with respect, together with new technology such as bionics and 3D printing, and with plain information about how a prosthetic limb is made.

That way patients get to know the team before they visit the workshop, and the decision to call becomes easier.