Chlamidis Orthopaedics: #1 on Google for 90+ money-making keywords

The situation before

The old website reflected neither the quality of their work nor appeared where the searching happened. There was more than one problem to solve:

• Invisible for the searches that bring business. In such a specialised industry, the game is decided on very specific "money-making" keywords (prosthetic limbs, prostheses, braces, scoliosis braces, by city and by condition). Whoever ranks first wins the customer.
• A website that did not convince. The image did not match a company with 70 years of history, its own facilities and cutting-edge technology.
• Expensive leads from advertising. Without proper landing pages and targeting, every Google Ads enquiry cost more than it should.
• A multilingual audience. Patients from Northern Greece and neighbouring countries (Bulgaria, North Macedonia) needed content in their language.
• No social presence. The stories of people who walk again are the sector's strongest content, and they were not being used.

The goal was clear and measurable: the top of Google for the searches that bring real business.

SEO: 90+ keywords at #1

We mapped every search in the sector, from the generic ("prosthetic limbs Thessaloniki", "orthopaedic products Thessaloniki") to the highly specific (transfemoral and transtibial prostheses, scoliosis braces, 3D-printed paediatric braces, diabetic footwear, silicone hand prostheses), and gave each its own page or portfolio item. Systematic work on content, technical SEO, internal linking and local presence, all the way to #1 for more than 90 core keywords.

Hosting & technical support

Hosted on our own fast, secure infrastructure with backups and monitoring, plus continuous care with immediate response: WordPress updates, new portfolio items, content changes in four languages. The website just works, and the client focuses on their business.