The Complete Google Ads System for eShops
The step-by-step system we use to scale e-shops with Google Ads — from setup to scaling, with real-world examples.
- Account & campaign structure from scratch
- Performance Max & Shopping that deliver results
- tROAS bidding & proper scaling
- Feed optimization for more sales
The Complete Google Ads System for eShops
Qbrains- Instant online access via your personal reading link
- All 9 steps of the system, with tables, benchmarks and checklists
- Reads on mobile and desktop, nothing to install
- Free updates for good, whenever Google Ads changes
What's included
The 9 steps of the system, with tables, benchmarks and checklists.
Measure before every euro
Conversion tracking, Enhanced Conversions, Consent Mode v2 and the ROAS blind spot.
Product feed & Merchant Center
Titles, attributes and the checklist that lifts sales in Shopping and PMax.
Account structure
The campaign table by role and margin, with budget shares.
Shopping or Performance Max
When to use which, with transition criteria by purchase volume.
Keywords & negatives
The weekly routine that stops budget leaking.
Bidding & tROAS
The three-phase ladder and the right targets by margin.
Remarketing
Lists, durations and exclusions that bring people back without annoying them.
Numbers & benchmarks
Indicative ranges for Greek eShops and how to read profit.
Scaling & routine
The 20% rule, the weekly routine and the final checklist.