7 Facebook Ads Mistakes That Are Costing You Sales
A practical guide for business owners: the 7 most common mistakes that burn your Meta Ads budget — and how to fix them today.
- Why poor targeting is costing you dearly
- How to properly set up CAPI & measurable conversions
- The mistake 80% of advertisers make with remarketing
- How to write ad copy that sells
7 Facebook Ads Mistakes
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What you'll learn
The 7 mistakes the full guide covers, with a title for each one.
The boost button instead of Business Manager
Why boosting wastes money and how to set up account ownership properly.
Advertising without the Pixel and Conversions API
The measurement the algorithm needs in order to find buyers.
The wrong campaign objective
The right first objective for eShops, service businesses and local stores.
Strangling the algorithm
Broad audiences, the learning phase and why patience pays off.
Creative that looks like an ad
The starter pack of 3 to 4 creatives that grab attention.
Too little budget, too much impatience
Realistic numbers for the Greek market and how to work out your own.
No remarketing, or sloppy remarketing
When to set it up and how to win back those who didn't buy.
How you'll get the guide
As soon as you fill in the form, we email you a personal link to read the full guide. It opens comfortably on mobile and desktop, with no passwords and nothing to install, and you can come back to it whenever you want.
Inside you get the 7 mistakes in detail, in the order we fix them on every new Meta ads account, tables with realistic numbers for the Greek market, and the checklist we run through before any campaign goes live.
Frequently asked questions
Is it really free?
Completely. You give us your email, you get your personal link and you read the whole guide at no charge.
Does it apply if I run my own ads?
It was written exactly for you. You get, step by step, what to check in your own account, in plain language and with no technical background required.
Is it only for eShops?
No. It covers eShops, service businesses and local shops, with separate guidance on the right campaign objective for each case.
Is the guide in English?
The guide itself is currently written in Greek, for the Greek market. The structures, tables and checklists are language-neutral.
Will you flood my inbox?
No. You get the link to the guide and the occasional useful piece from our team. You can unsubscribe with one click, whenever you like.