Premium · €49
Meta & Google Ads Playbook 2026
The complete system we use to build profitable campaigns — structures, targeting, budgets, creatives and ROAS measurement, step by step.
- Campaign structures for Meta & Google (Advantage+ sales, PMax, Search)
- Targeting strategies & budget allocation
- Frameworks for creatives & ad copy
- Proper tracking: Pixel, CAPI, Enhanced Conversions
- Ready-made templates & checklists
Premium Playbook
Meta & Google Ads Playbook 2026
Qbrains€49one-timeexcl. 24% VAT
- Instant online access via your personal reading link
- 15 chapters with 10 diagrams, tables and ready-made checklists
- Ready-made campaign templates and structures for Meta & Google Ads
- Free future updates, for good
Secure payment via Stripe · Visa, Mastercard
After your payment is completed you will receive an email with your personal reading link. The Playbook is read online and stays available for good, including all future updates.
Table of Contents
The 15 chapters of the Playbook — one system for Meta and Google.
Foundations
goals, funnel, offer and the 3 numbers before every euro
Measurement 2026 in plain language
Pixel, CAPI, Enhanced Conversions, Consent Mode v2, MER
Splitting the budget between Meta and Google by business stage
Meta campaign structures
Advantage+ Shopping, prospecting, remarketing
Google campaign structures
Brand, Shopping, PMax, Search for services
Targeting in 2026
broad audiences, exclusions, customer lists
Creatives
10 angles with ready-made hooks
The testing system with written decision criteria
Landing pages
the last metre before the checkout
Budgets by stage
from €300 to €8,000+ per month
The 45-minute weekly optimisation routine
Scaling and cutting with the Monday decision tree
Troubleshooting
8 symptoms, causes and first moves
Scenario playbook
new eShop, service lead gen, local store
The complete account launch checklist
FAQ
How do I receive the Playbook?
After payment you receive an email with your personal reading link. The Playbook is online, reads on desktop or mobile, and the link stays available for good.
Is the content in English?
The Playbook is currently written in Greek, for the Greek market. Structures, tables and checklists are language-neutral.
Who is it for?
For businesses and marketers already running ads on Meta or Google who want one coherent system, and for anyone starting out who wants to avoid the expensive mistakes of year one.
Does it cover both eShops and services?
Yes. The Playbook includes separate playthroughs for a new eShop, for service lead generation and for a local shop, each with its own structures and budgets.
What does lifetime updates mean?
When something important changes on the platforms we update the content, and your link always shows the current version at no extra cost.